- Absolut
- Ibiza
What happened when we had to build on Absolut’s legacy in the arts during Ibiza’s peak season? We called Seth Troxler, spoke from our rebel hearts and created Tomorrow Today in an exquisite night out.
What happened when we had to build on Absolut’s legacy in the arts during Ibiza’s peak season? We called Seth Troxler, spoke from our rebel hearts and created Tomorrow Today in an exquisite night out.
Absolut has a longstanding history with the arts and music. It all dates back to when the legendary Studio 54 still existed, a place where artists like Andy Warhol and Keith Haring introduced the Swedish spirit to the US market.
Every now and then, agencies like ours get the opportunity to work for the brand in this arts domain. We had the time of our lives when, together with nightlife hero Seth Troxler and visual artist Run, we created their own art bar on Ibiza, contributing to a more open world with another one of those #absolutnights.