- Corona Global
- Worldwide
Designed in-house and activated over a decade, this worldwide experiential platform helped to fuel the growth of Corona’s global market share in the premium beer category.
Designed in-house and activated over a decade, this worldwide experiential platform helped to fuel the growth of Corona’s global market share in the premium beer category.
In collaboration with SFX, we created Corona Sunsets, a touring festival that travelled to 20 of the world’s most pristine beaches. From Australia and Chile to Mexico and China, Corona Sunsets has celebrated sunsets together with talents like Moby, Bomba Estereo, Groove Armada, Kygo, The Thievery Corporation, Todd Terry, and Sam Feldt, performing for crowds of over 200,000 people in total.
To roll out Corona Sunsets and to keep all executions around the world consistent with Corona’s brand bible, we produced a number of toolkits for Corona’s global headquarters. The toolkits were activated at 7,000+ local Sunsets celebrations around the world, all in honour of nature’s most precious daily moment.