corona occasions

For a brand that is associated with the beach and the summer, it is hard to grow its market share in more urban environments and colder seasons without losing its strong brand personality. Tying Corona to the occasion of the sunset was the strategic way forward, as they happen every day, everywhere. 

The ads we created down in Cape Town served exactly that purpose. We shot the key visuals for European markets and executed them as OOH campaigns, as well as video content in different formats suited for their social media channels.