To activate Absolut’s ‘ready to mix’ cans, we designed Club Rainbow, putting multicoloured spotlights on their advocacy for the LTGBQ+ community. We built the club in Amsterdam and it was ‘ready to ship’, but due to the pandemic it only saw the light of day two looong years later.
Depending on the requested angle, Club Rainbow can take the shape of a scalable DJ booth with LED lights, a club front or a bar in custom stained glass. It aims to give a platform for inclusivity and flamboyant self-expression.
After its postponed deployment, we are delighted Club Rainbow finally came to life at Mighty Hoopla Festival in London. Let’s hope that the rainbow may land on many other colourful spots in the future.
