bosch new era

Bosch
Benelux

As adopting Bosch’s newest innovations around E-mobility requires a holistic approach, we designed their showcase as a full-blown 360° experience. It was a whole New Era for the brand.

Of course, we aimed to wow their guests and get them excited about the big transformation ahead of us. We took the Solarpunk movement as a starting point in our creative process. For the opening spectacle, we created an audio-visual laser show in collab with studio Nick Verstand, that introduced the most recent vehicles and how they use the newest E-mobility technology.

Transforming the old industrial setting of ‘De Fabrique’ in Utrecht into a modern landscape of electric nature, we demonstrated how the symbiosis between technological progress and the natural world is crucial for the upcoming energy transition.