- Absolut Midsommar
- Ahus, Sweden
In the home town of the world’s most famous vodka brand we celebrated the world’s most Swedish tradition, the Absolut way. Before the year’s shortest night, we made Midsummer’s Day look like a dream too.
midsommar
midsommar
We took the time to feast over a smörgåsbord of food, drinks, games and songs. Some not-too-serious Maypole dancing ensued, as DJs performed under the midnight sun. The year’s shortest night was ended in style, running naked through the fields of Absolut’s back garden in Åhus.
As the brand wanted to export their version of this traditional celebration to markets all over the world, we captured all the action and put it into a toolkit for Absolut Global HQ, including all our designs, styling, game guidelines and promotional materials.
In collaboration with:
- ROBERTO CHAMORRO
- CR8